![]() ![]() It also found that taurine did not protect DNA, proteins and lipids from oxidative damage. It therefore concluded in both cases that causality had not been demonstrated. “In weighing the evidence the Panel took into account the small number of subjects included, the lack of measurements related to physical performance in one of the studies, the difficulty in attributing any effects to the consumption of taurine alone in two of the studies, and the high doses of taurine used in one human intervention and in the animal study, which limit the conclusions that can be drawn in relation to the consumption of taurine and the claimed effect under the proposed conditions of use.” In addition, taurine supplementation had no effect on insulin secretion/action in non-diabetic overweight subjects.”įor ‘ergogenic role in sports and exercise’ it said: “Although a role of taurine on glucose absorption and metabolism has been suggested in animal and in vitro experimental studies, the clinical studies available in type 1 diabetic subjects are too small and too short in duration to draw conclusions. In relation to ‘energy yielding’ the NDA noted: How the NDA opinion is likely to be interpreted by the European Commission and member states is unknown, but if the opinion reaches the legislature in its current form, there may be regulatory pressure on energy drink makers to alter their claims or reformulate. The fact is that millions of people around the world have found from their own direct experience that Red Bull works for them.” “This is because Red Bull's health claims are based on the totality of its functional ingredients. “ The current EFSA opinion on taurine is not conclusive for the assessment of Red Bull´s health claims,” said Red Bull spokesperson, Alexandra Bolz. It is for this reason that Red Bull says the NDA opinion does not derail its energy claim making plans. Taurine is not the only energy-giving ingredient in Red Bull and other energy drinks – caffeine and glucuronolactone are also present not to mention the likes of green tea and sugar. While Austria-based Red Bull’s marketing has tended to be less than direct in most regions – ‘Red Bull gives you wings’ is its famous slogan – its 20-year rise to multi-billion dollar energy drink market leadership, is built on an energy-boosting premise. China: Probiotic supplements in e-commerceĮFSA’s Panel on Dietetic Products, Nutrition and Allergies (NDA) found causality had not been demonstrated between taurine, once extracted from bull bile but now made synthetically, and boosted energy levels.Digestion and immunity probiotic supplements in e-commerce.A person weighing 70 kg has approximately 70g of taurine distributed throughout the body. Taurine is naturally occurring in our body, mainly in muscle, brain, heart and blood. What is Taurine Taurine is a conditionally essential amino acid. Explained: The US e-commerce probiotic supplements market One can of Red Bull Energy Drink contains 1000 mg taurine.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021.The gut-brain axis: Psychobiotic opportunity in 25 countries.Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets.Īlpine Water: Naturally, water is a main ingredient of Red Bull. It is involved in a wide range of biological processes.ī-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. ![]() Red Bull has made a conscious decision to use 100 percent recyclable aluminum cans, and we developed our Red Bull Coolers which use up to 45 percent less energy than conventional fridges.Ĭaffeine: Caffeine was already known by ancient civilizations. Red Bull is very aware of its environmental responsibility and is constantly striving for improvement. Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives. A brand new product category – Energy Drinks – was born. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on Apin Austria. This product Red Bull - Energy Drink with Taurine - 473ml is offered by Best Before its Gone, specializing in food and drink near of past its best before. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. Red Bull produces a variety of energy drinks in both sugar and sugar free varieties. Red Bull Energy Drink formula contains high quality ingredients, including caffeine, taurine, B group vitamins and real sugars. Red Bull Energy Drink is appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys.
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